DIGITAS HEALTH

New York, NY

VP, Group Creative Director, Motion Media / Broadcast Production (Long-Term Freelance)

2019 - Present

 

• Executive Integrated Producer for all broadcast, digital and social content for health and wellness client

• Manage workflow for editors and After Effects artists on million-dollar budgets for multi-spot campaign schedules

• Bid and Produce with production companies for domestic and international live-action shoots

• Supervise and assign associate producers on multiple content projects

• Edit and create content with in house Motion Media team for all digital platforms

​

​

TOWNHOUSE - A WPP INTEGRATED PRODUCTION AGENCY

New York, NY

Vice President, Executive Integrated Producer

2016 - 2019

 

• Executive Integrated Producer for all broadcast and digital content on brands of McCormick, Pringles, as well as Nestle: Lean Cuisine, Haagen-Dazs, and Applebee’s

• Managed brand partnerships on million-dollar budgets for aggressive, multi-spot campaign schedules

• Managed all external vendors on local and international live-action and tabletop shoots

• Coordinate integrated content shoots across multiple brands within each client’s portfolio

• Supervised and assigned senior and associate producers on multiple content projects

• Extensive experience in collaborating with senior-level clients and cost consultant services

​
 

GREY NY

New York, NY

Vice President, Executive Producer

2007 - 2016
 

• Executive Produced for all broadcast and digital content on all brands of The J.M. Smucker Company, including Smucker's, Jif, Folgers and Pillsbury

• Supervised producers to work with creative teams to meet all deadlines

• Directed all editing, graphics and casting needs related to the campaigns

• Worked hands-on with composers and music houses on original arrangements and licensing

• Maintained strong relationships with graphics, animation, visual effects companies

• Collaborated with senior-level clients on all production-related and budget issues

• Contributed to script-writing during exploratory creative phases

• Produced / Pitched content for agency new business opportunities

​

​

GREY WORLDWIDE

New York, NY

Vice President, Producer

1995 - 2007

​

• Executive Produced for all television commercial production on the following accounts: 3M, Hasbro Star Wars, Major League Baseball

• Produced high-profile, special effects television campaigns for the following accounts: Panasonic, M&M Mars, Progressive Auto Insurance and The Coca Cola Company

• Produced many celebrity-based commercials, including extensive work with feature film and music video directors such as Kevin Smith, David McNally and Cyndi Lauper

• Produced behind-the-scenes documentary shoots of major television commercial productions, specifically content for website and viral advertising campaigns

• Wrote and produced television commercial advertisements for Hasbro Star Wars action figures and games since the re-launch of the brand  (1995 to 2005)

• Produced live action shoots for Hasbro in conjunction with Lucasfilm Licensing by supervising costumed character appearances with the Lucasfilm Archives.

• Worked with international live-action directors and animation companies